Skinny Jump
Project
Skinny Jump
Client
Skinny Mobile
01
Overview
Bridging the digital devide
Skinny Jump represents Skinny Mobile's commitment to social responsibility, offering an app designed to bridge the digital divide for less fortunate families in New Zealand. This service provides bulk data packs at reduced prices and free data during critical periods, like school exams. The app simplifies data management, plan top-ups, and WiFi setup, making digital access more equitable.
02
Research
The project kicked off with a deep dive into the lives of the intended users. Through real-life interviews, we developed user profiles that guided the app's functionality, ensuring it met real needs rather than just the business's offerings. This user-centric approach was foundational, ensuring that the app was built on a solid understanding of the challenges these families face.
03
UX/UI Design
In developing Skinny Jump, the focus was on functional simplicity and user-centricity. The existing design system was adapted and expanded, incorporating new components to enhance accessibility and meet the specific requirements of the project. The design process, rooted in design thinking methodology, progressed from discovery through ideation and refinement to development, with continuous validation from users and stakeholders to mitigate risks and align with both user needs and business goals.
The UI design stayed true to Skinny's brand, featuring its iconic orange color, vector illustrations, and bold typography, yet was tailored for enhanced accessibility. Some brand guidelines were adapted to improve the user experience, demonstrating a commitment to making the service not only recognizable but also exceptionally user-friendly. This focus ensured that the app was not just a tool, but an extension of Skinny's brand philosophy, prioritizing accessibility and usability.
05
Interactions
The app facilitates essential interactions for managing mobile and data plans efficiently. Users can easily purchase data packs, top up their plans, and set up WiFi, all within a few taps. Special attention was paid to making these interactions as straightforward as possible, recognizing the diverse technological proficiency of the user base. By minimizing complexity and focusing on accessibility, Skinny Jump ensures that families can leverage the full benefits of the service without facing additional barriers.
